Speculative Design / Branding

WeFlow

Duration

2021 - 2022

Type

Independent · SAIC

Skills

Speculative Design, Brand Identity, UX Research

Tools

Figma, Adobe Illustrator

Your attention is no longer yours. Internet corporations have turned it into a resource to monetize.

The provocation

What if a company protected your attention instead?

WeFlow is that fictional company: a service that helps people reclaim ownership of their attention through flow-state measurement and support. It doesn't exist. That's the point. The project builds it anyway, in full corporate fidelity, to ask why nothing like it does.

The fiction

A company from a nearby future

Identity system · concept

The big idea behind the mark

WeFlow brand concept

Identity system · elements

Color, type, and voice

WeFlow color and typography
WeFlow identity elements

Identity system · applications

The brand in its world

Applications are where the fiction becomes tangible: the touchpoints a WeFlow customer would actually encounter.

WeFlow application
WeFlow application
WeFlow application
WeFlow application

The debate

What it provoked