Speculative Design / Branding
WeFlow
Duration
2021 - 2022
Type
Independent · SAIC
Skills
Speculative Design, Brand Identity, UX Research
Tools
Figma, Adobe Illustrator
Your attention is no longer yours. Internet corporations have turned it into a resource to monetize.
The provocation
What if a company protected your attention instead?
WeFlow is that fictional company: a service that helps people reclaim ownership of their attention through flow-state measurement and support. It doesn't exist. That's the point. The project builds it anyway, in full corporate fidelity, to ask why nothing like it does.
The fiction
A company from a nearby future
Identity system · concept
The big idea behind the mark

Identity system · elements
Color, type, and voice


Identity system · applications
The brand in its world
Applications are where the fiction becomes tangible: the touchpoints a WeFlow customer would actually encounter.




The debate